Influencer marketing

According to Sprout Social, At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

Today, social media marketing and influencer marketing are proving to provide huge revenue to businesses that align wisely. Check out these statistics below from Influencer marketing hub:

· Influencer marketing has grown to $13.8 billion in 2021.

· Businesses are making $5.78 ROI for every $1 spent on influencer marketing.

· There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016.

· 90% of survey respondents believe influencer marketing to be an effective form of marketing.

· 67% of brands use Instagram for influencer marketing.

· 1360 Influencer marketing focused platforms and agencies entered the market in the last 5 years alone.

So, how does influencer marketing compare to other marketing channels?

As you can see below, in 41% of cases, this kind of marketing is comparable to other forms of digital marketing. We could then conclude, if you have a product or service that could align with an influencer and they are a seemingly good representation for your brand- it is worth considering.

Talk to us today about influencer marketing and other marketing strategies that are best suited to your business.